Guest Post: eBook cures 7 Infectious Diseases of B2B Marketing
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.
Kathryn Roy explores one example of illness from her ebook, 7 Infectious Diseases of B2B Marketing.
We hate to do it, but sometimes we have no choice but to bring bad news. Here’s how to do it with some modicum of class…
Learn more about content marketing at Jonathan’s December 2 webinar, at MENG — Creating Magnetic Marketing: Making content that connects with B2B and B2C customers.
Would you like to get 30 commercial emails for the next 30 days? Believe it or not, that’s an offer I recently received in my inbox…
There are advantages and disadvantages to either approach. I look at the pros and cons, then offer a third possibility writers should seriously consider.
Talk about social: I picked up the phone yesterday and talked to three exceptional marketers you should get to know — Rob Slee, Scott Karambis and Michael Stelzner. Here’s a taste of what they had to say…
Too good (or bad) to be true: a businessman takes out a full page advertisement in The New Yorker to share the Good News of his hotel takeover. He’s saving The American Dream, one jaw-droppingly self-serving story at a time.
Do you know the 9 reasons to do content marketing? Or how to pick the right issues? Or how to generate great content? Velocity Partners knows and is willing to share…
Okay, this one is rich. I just received my credit card statement from my provider. Inside, there’s this helpful message from the good, caring people at the bank: “Reduce clutter and save trees — switch to Paperless Statements!”
The punch line?