content marketing

How to create a content strategy, part 5: Define your content turf

To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…

Content Strategy 101 podcast available now

Get a taste of the Content Marketing World Content Marketing 101 by hearing Jonathan talk to Pamela Muldoon about content strategy.

How to create a content strategy, part 4: Establish your BUSINESS goals

Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)

How to create a content strategy, part 3: Seriously, what is a “content strategy”?

What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…

How to create a content strategy, part 2: What is this thing called “content”?

Too often, what people call “content” doesn’t have enough substance to be worthy of the name. This is what content really is — or should be.

How to create a content strategy, part 1: Introducing Content Marketing 101: Getting Started

What’s better than learning about content strategy? Getting hands-on guidance for actually creating one. First in a multi-part series about content strategy creation.

Podcast: 4 Big Things on High Tech Marketers Minds

Listen and learn about the top four challenges facing enterprise high tech marketers.

How to Get People to Help You Create Content

If you’re willing to listen, people are willing to speak. Tapping your contacts makes it relatively easy to find valuable insights.

Tangled up in LinkedIn…

Once you get past the mixed Dylan allusions, you’ll see a few observations regarding my first steps in my latest venture: preparing a radio podcast. You’re invited to join the party. (Although it’s still early and I haven’t put out the beer and pretzels yet.)