You can take the writer out of direct marketing, but once that writer has been disciplined in the field, you can’t take direct marketing out of the writer. And that’s a good thing. Because direct marketing is all about getting results by driving action. Now, consider your content. Chances are, creating it represents a significant…
Before your sales reps even open their mouths, buyers are already more than halfway to forming their own purchasing conclusions. If you’re not giving them content, you’re not making the sale.
Recycling: it’s not just good for the planet, it’s good for content production, too.
To succeed with content, you need a process for creating it. Here’s a quick, three-part breakdown of the basics…
Do you have what it takes to fill in a brief? If you intend to make quality content, I sure hope so.
Sigh, branding. You want to talk branding? Here’s a comfy chair, here’s a box of tissues. Now let it all out. There, there. Okay, ready? Here’s what you do about content and branding.
When you create content, create drama that whets the appetitie for that content. Here’s how in three basic steps.
Outsource production, sure. But when it comes to generating meaningful content ideas, look inside your own business.
The right content speaks to customer needs while playing to your business’ strengths. Here’s how to find the sweet spot you should aim for.
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.
