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Sugru hacks some cool (and sticky) content
Content isn’t just relevant for your sales pipeline — it can be a powerful tool for increased customer satisfaction and retention. See how Sugru uses a smart little booklet to turn customers into loyal allies.
New Content Marketing Playbook 2011!
Your patience has been rewarded: the new Content Marketing Playbook 2011 has arrived. Behold…
Learn how to write ebooks: June webinar
Want to learn more about writing ebooks? Get the inside scoop from me by registering for the MarketingProfs University’s Marketing Writing Bootcamp.
Give it away and reap the rewards
In the UK, giving away free books has — surprise, surprise — led to the increase of book sales, much to the disbelief of incredulous booksellers. Follow the link in the full blog post for more.
Ultimate Guide to Corporate Blogging Ebook Now Available
Get your free copy of one heck of a good, comprehensive gude to the serious business of blogging for business: http://labs.openviewpartners.com/corporate-blogging-ebook/
Marketing Writing Training: 5 Things You Should Look For, Part 4
The fourth part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: relevant examples.
Branded Content PR: February 3
Join me and a panel of esteemed colleagues for a 90-minute audio conference on the power of content marketing this coming Thursday, February 3, at 1 EST.
Marketing Writing Training: 5 Things You Should Look For, Part 3
The third part in a five part series on what you should look for when you’re considering an on-site, in-house marketing writing training program for your organization. This week: team feedback.