It’s here: the new Content Marketing Playbook!
How dost thou love content marketing? Let thee count the ways — all 42 of them. For your free downloading pleasure, here is the Content Marketing Playbook I wrote with Joe Pulizzi.
Guest Post: B2B Email Best Practices eBook
Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.
The Number One Important Thing SEO, SM and Content Marketing Have in Common
On the Web, what should you do? Create a lead-gen machine that feeds a sales engine? Or create a marketplace that attracts prospects and customers? In the end, the model that conforms to customer desires will prevail. Here’s the story…
Guest Post: 5 Keys to Making Content Marketing Matter
Patsi Krakoff of Writing on the Web draws on her extensive experience to give us a much needed marketing perspective on the meaning of content.
New ebook on case studies: Making Your Case
Download the free ebook that gives you everything you need to know to write compelling, lead-generating case studies. No registration required!
5 ebook ideas for overcoming writer’s block
You know an ebook could elevate your organization over the competition. You know you WANT to write one. But you don’t know what to say. Or how to get started. Fear not — here are five ideas that can light your fires, fast.
How NOT to write an ebook
I believe in the power of negative thinking. If you’d like a firmer grip on what you SHOULD do when you create an ebook, you may want to consider a few things you SHOULD NOT do. (Besides, it’s nice to be naughty.)
Backtracking a successful social media trail
I was recently invited by Ambal Balakrishnan to become a regular contributor to a new blog on content, ClickIdeas.
Obviously, I’m very excited about the opportunity. But as I advise my clients, it’s important to step back and reflect: What happened and why?
In this case, landing the gig involved a combination of social media, traditional networking and content development that merits reflection. Here’s what happened: