Content Execution Excellence Part 4: Tell Stories
When you create content, create drama that whets the appetitie for that content. Here’s how in three basic steps.
Content Execution Excellence Part 3: Insource Your Ideas
Outsource production, sure. But when it comes to generating meaningful content ideas, look inside your own business.
Content Execution Excellence Part 2: Find the Sweet Spot
The right content speaks to customer needs while playing to your business’ strengths. Here’s how to find the sweet spot you should aim for.
Content Execution Excellence Part 1: Don’t Sling Hash
In content marketing, execution is everything. And good execution begins with the right attitude — a promise to avoid generic content in favor of content with real flavor.
New Content Marketing Playbook 2011!
Your patience has been rewarded: the new Content Marketing Playbook 2011 has arrived. Behold…
Give it away and reap the rewards
In the UK, giving away free books has — surprise, surprise — led to the increase of book sales, much to the disbelief of incredulous booksellers. Follow the link in the full blog post for more.
2011 Social Media Predictions
Joe Pulizzi’s predications book has arrived and I’ve got a few things to add on my own, including observations about social media vs. mobile marketing.
10 Lessons from 15 Years: Part 6
The sixth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: dispelling magical marketing thinking.
10 Lessons from 15 Years: Part 5
The fifth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the foibles of fads.
Key Content Marketing Question #4: Is it worth your time?
Fourth in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.