Key Content Marketing Question #3: Is your content easy to find?
Third in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #2: Have you tapped all your expertise?
Second in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Key Content Marketing Question #1: Do we have what readers want?
First in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Content marketing strategy — top questions to ask
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
Guest Post: B2B Email Best Practices eBook
Think email’s old-fashioned? Not so fast: Galen De Young of Proteus B2B tells us to integrate email into our B2B marketing efforts for maximum impact.
Generalist Vs. Specialist? Neither and Both
There are advantages and disadvantages to either approach. I look at the pros and cons, then offer a third possibility writers should seriously consider.
You need to know the secret behind Danny Kaye’s London triumph
Danny Kaye was one of the most accomplished overall entertainers of his, or any, time. Yet when he approached his English debut, he didn’t rely on talent or experience alone.
This is what he did…
Backtracking a successful social media trail
I was recently invited by Ambal Balakrishnan to become a regular contributor to a new blog on content, ClickIdeas.
Obviously, I’m very excited about the opportunity. But as I advise my clients, it’s important to step back and reflect: What happened and why?
In this case, landing the gig involved a combination of social media, traditional networking and content development that merits reflection. Here’s what happened: