leadership

Building content creation teams — you wanna’ join in?

I’m lining up an outstanding list of content leadership experts for a new book on building content creation teams. Will you be one of them?

Leadership Lessons from a Librarian

When I got a surprise tour of the Cleveland Public Library, I got to “check out” valuable lessons in how to lead.

10 Lessons from 15 Years: Part 10

The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.

10 Lessons from 15 Years: Part 9

The ninth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: do not touch the “send” button with an itchy trigger finger.

10 Lessons from 15 Years: Part 6

The sixth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: dispelling magical marketing thinking.

10 Lessons from 15 Years: Part 4

The fourth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: the error of “perfection.”

Call Centers — The Wasted Brand Opportunity

When you treat call centers as a waste of precious resources, you waste a critical chance to win the hearts and minds of customers. Consider an alternative that has genuine value for your customers and your business.