Complexity Simplified: A Better Way to Curate Content
Between the strategy that leads us and the tactics that feed us, there’s a gap that frustrates us. Jim Burns has a way to build a better content bridge.
The Fab 4 Digital Marketing Skills (Sez I)
I give you a bonus 5th tip to reward your interest in my list of top 4 skills for digital marketers.
Love ya’ TechCrunch, but you’re missing the substance of content marketing
TechCrunch took a bite out of content marketing. But here’s something every tech marketer should really chew on if they want to be taken seriously by buyers.
Tackling the Tough Marketing Challenge, Part II: The Parity Product
When your product is the same old, same old, how do you say something new? Here’s how to associated your parity product with meaningful distinction.
How to create a content strategy, part 7: Reality-check your plan
You know what they say about the best laid plans. (It’s not, “How did they get so lucky?) Make sure you run your plans against these reality checks.
How to create a content strategy, part 6: Identify your optimal tactics
There are many tactics that MIGHT work, but for your content strategy to succeed, you need to concentrate on the ones that WILL work under real-world business conditions.
How to create a content strategy, part 5: Define your content turf
To succeed, your content subject matter area — your turf — needs these three things to sustain and fulfill your strategy…
How to create a content strategy, part 4: Establish your BUSINESS goals
Don’t confuse tactical content objectives with your most important starting point: determining your strategic business goals. (Plus, save $100 on CMW registration!)
How to create a content strategy, part 3: Seriously, what is a “content strategy”?
What’s the difference between wishful content thinking and successful content execution? An intelligent strategy that includes the following components…
Sugru hacks some cool (and sticky) content
Content isn’t just relevant for your sales pipeline — it can be a powerful tool for increased customer satisfaction and retention. See how Sugru uses a smart little booklet to turn customers into loyal allies.