“Are you taking on new clients?” Not from you, bub.
I’m getting spam from Referral Key and I’m not pleased about it. Join me in the ritual venting of the spleen.
Branded Content PR: February 3
Join me and a panel of esteemed colleagues for a 90-minute audio conference on the power of content marketing this coming Thursday, February 3, at 1 EST.
10 Lessons from 15 Years: Part 10
The tenth and final part in a 10-part series of reflections on copy, communications and client services. Today’s topic: keep the change.
Call Centers — The Wasted Brand Opportunity
When you treat call centers as a waste of precious resources, you waste a critical chance to win the hearts and minds of customers. Consider an alternative that has genuine value for your customers and your business.
Content marketing strategy — top questions to ask
The challenge of content marketing is not lack of possibilities, but finding an effective way to make smart choices among all the various, tactical options. Consider these questions as a starting point for creating an actionable content marketing strategy.
Generalist Vs. Specialist? Neither and Both
There are advantages and disadvantages to either approach. I look at the pros and cons, then offer a third possibility writers should seriously consider.
Conversations with 3 brilliant marketers
Talk about social: I picked up the phone yesterday and talked to three exceptional marketers you should get to know — Rob Slee, Scott Karambis and Michael Stelzner. Here’s a taste of what they had to say…
Please don’t tell us you’re the messiah
Too good (or bad) to be true: a businessman takes out a full page advertisement in The New Yorker to share the Good News of his hotel takeover. He’s saving The American Dream, one jaw-droppingly self-serving story at a time.