Defining Your Content Turf
The second video presentation in a series about building your content strategy, Defining Your Turf helps you define the all-crucial what — what will your content be about? What can you own that’s distinctive and urgent?
Setting Business Goals for Your Content Strategy
Creating a content strategy? First, you need to define and clarify your business goals. Here’s how.
Video: What does it take to be a marketer today?
What skills, qualifications, characteristics and nerve-endings should a marketer have today? Rob Ciampa and I talk about the qualities we value (or not) in a marketing pro.
Rich evening for rich media
Comments and insights from the PRSA Boston panel discussion on rich media at Microsoft’s NERD Center
Tweeters in the Mist — Director’s Cut
Yes, Tweeters in the Mist proved a provocative exploration of the elusive, twittering beast. But after discovery of previously unseen footage, the director’s original intentions have now been fulfilled in a new release with a different, more dramatic, ending.
Vampire Colleagues Who Suck
Too often, marketing professionals have to take it on the chin from colleagues in IT, HR, finance and sales. Now it’s our turn to bite back, er, fight back.
Investigation: Beef & Booze
Jonathan casts an eye — a private eye — on some of the thought-provoking retail signs in and around his neck of the woods. Fun, but probably not appropriate for the whole family.
Mamadou’s Bread
Few things are more social than bread — the breaking of it, the sharing of it. In a gentle respite from social media, Mamadou’s Bread is a brief, affectionate look at one man’s gift for making bread worth getting excited about.