10 Lessons from 15 Years: Part 8
The eighth part in a 10-part series of reflections on copy, communications and client services. Today’s topic: brochure bashing.
10 Lessons from 15 Years: Part 2
The second part in a 10-part series of reflections on copy, communications and client services. Today’s topic: why creative briefs cover your ass.
Key Content Marketing Question #5: What’s next?
Fifth and last in a series of five key content marketing questions you need to answer when you’re designing an effective communications strategy.
Saddleback Leather: This site is my kind of bag
I rarely get excited about a retail site; most are boring, self-absorbed and entirely devoid of either interesting or helpful content. But the Saddleback Leather Company is an exception. Here’s why: 1. First and foremost, it’s the product: beautiful, hand-made leather bags and packs that look as if they could survive the apocalypse. When Armageddon…
5 ebook ideas for overcoming writer’s block
You know an ebook could elevate your organization over the competition. You know you WANT to write one. But you don’t know what to say. Or how to get started. Fear not — here are five ideas that can light your fires, fast.